- Consumers demand more than just a product – they expect an outcome.
- Consumers change buying decisions in the moment based on newly received information.
- Only real-time, collaborative networks have the ability to deliver meaningful consumer experiences.
These trends have one major thing common: They pose a threat and open new opportunity. The decisive movers will take advantage of these opportunities and turn them into competitive advantage.
SAP Solutions powered by Approyo
SAP HANA powered by Approyo is at the center of what makes digital transformation possible, and let’s you thrive in this unprecedented era of digital transformation. It is by far the best enterprise platform-as-a-service option for SAP customers.
SAP HANA can help consumer products companies’ knowledge about consumers and aids in creating a 360 degree picture of what motivates consumers, and what will help them on the buying journey. It helps extend the user experience to multiple devices and easier interfaces. SAP HANA extends your existing analytics into something more powerful and meaningful on a one-to-one level. It can help you extend your existing business into the exciting new world of Internet-of-things and leveraging new technology like beacon and sensor data. And SAP HANA extends the collaboration possible at every link of the value chain.
SAP HANA intigrates your cosnumer products and related systems into one cohesive system allowing you to leverage the resulting synergies. With SuccessFactors and Fieldglass you can staff up contingent workforce as needed for that busy holiday season. Directly tie your existing inventory management solutions with SAP Ariba and so on.
Finally, with the velocity of change now possible in the digital era, you can build new solutions and business models in a rapid manner. You can quickly build solutions and efficiently combine them such that they will not impact existing business models. And this can be done in weeks and days instead of years or months.
Once you understand how you customers want to be treated, make sure your systems and process allow exactly that: Extending your Cloud and On-Premises Apps let you tailor your current applications to differentiate your customer engagement.
- Extend your current cloud apps to add new features and personalization unique to your brand, its people and goals
- Easily modernize your current on-premises applications into beautiful, mobile-ready assets your team and customers can use right now
- Deploy pre-built app extensions created by SAP and our partners to quickly and easily achieve results in new outlets, markets and geographies
REIMAGINE CONSUMER ENGAGEMENT
Nowhere is the impact of digital more profound than in processes and technologies that directly touch consumers. A great omnicommerce consumer engagement must include:
- Knowledgeable store associates armed with as much or more information than consumers
- Social engagement involving brand, employees, and consumers
- In-store technologies to augment shopping experience
- “Segment of one” merchandising, marketing, and loyalty
REIMAGINE BUSINESS MODELS
If technology was not a limitation, how would you fundamentally change business models based on real-time and complete consumer and business data? Many possibilities exist, such as:
- Automated, dynamic, and contextual pricing based on a consumer’s digital footprint
- Flexible supply networks enabling short lead times and “make-to-order” assortments
- Tracking and tracing along the supply chain with connected warehouses
REIMAGINE PROCESSES
With digital playing a larger role in commerce, it’s easy to envision new processes that help create and capture new sources of value. Examples include:
- Data and insights help not only in growing the core business but also in creating new businesses that directly monetize data
- Business networks and marketplaces are enabling agile fulfillment
- The ability to activate hyper-local execution
Read the full blog post on www.approyo.com
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